Works
NKT OFFICIAL SHOP
Multi-Brand Fragrance Shop — Store Redesign
design and front-end development
Overview01
NKT OFFICIAL SHOP
A redesign of NKT OFFICIAL SHOP, a multi-brand fragrance select shop. Merchandising is built to showcase rankings, brand stories and collaborations.
Clear navigation across many brands keeps each fragrance's world intact.
Details
On desktop, the menu opens as a full-screen drawer. Hovering over a brand or category swaps the photo on the right, so customers can sense each brand before they click.
The top page opens with a grid of brand photographs. Each tile picks from several images on every visit, so returning customers see a different side of each brand.
Each brand has its own page, with a full-screen visual, recommended products and item-by-item stories in one shared structure.
A brand directory with photos, logos and short introductions, linking to each brand page and straight to that brand's section of the stockist list.