Works
PAMÉ
Wellness Brand — Full Custom Store Build
(launched in about three weeks)
Overview01
PAMÉ
PAMÉ is a Japanese wellness brand built around one idea: enjoy your food while keeping your body in balance. To convey the world of its INNER RESET BAR — an all-in-one stick that covers carbs, fats, gut health and minerals — I built the store fully custom, from design to functionality, and took it from start to launch in about three weeks.
Overview02
The experience opens with a logo animation, followed by a home page that glides one full screen at a time on desktop and an illustrated map of the eleven ingredients, colour-coded by care. Ivory and gold tones carry the brand's calm story step by step.
Overview03
On the commerce side, choosing a subscription automatically switches the quantity to two boxes a month. On mobile, a round floating button in the bottom-right corner opens the menu from anywhere, so customers can explore comfortably with one hand.
Details
Visitors arriving from outside the site are welcomed by a slow logo animation that sets the brand's calm tone — a wide version on desktop and a vertical one on mobile.
On desktop, the home page glides one full screen at a time, telling the product story in order like turning the pages of a magazine. Small markers on the right show where you are and jump to any screen with a click.
On mobile, a round menu button sits in the bottom-right corner of every page, so the full-screen menu is always within thumb's reach.
The eleven ingredients are arranged in a ring around the product, colour-coded by the four areas of care — carbs, fats, gut health and minerals — so customers can see at a glance what each one is for.